diff --git a/Makefile b/Makefile
index 74014de..c58edfa 100644
--- a/Makefile
+++ b/Makefile
@@ -10,6 +10,10 @@ help:
 	@echo "make logs      - tail api+worker logs"
 
 up:
+	@if [ "$(ALLOW_LOCAL)" != "1" ]; then \
+		echo "Local docker deploy disabled: TeamHUB runs on server 10.37.142.35. Run 'ALLOW_LOCAL=1 make up' to force a local bring-up for debugging."; \
+		exit 1; \
+	fi
 	docker compose up -d --build
 
 down: